Monday, February 23, 2009

Reach more people in less time

This was my first break out session today. The speaker was Todd Butzer and contained marketing tips. It's the little-big things. Put your logo on the BOTTOM of the page, it's the last place everyone looks!
Marketing budget should be 12-15% of your GCI. If you are a mega agent 8-10%
Define your target market-build a database
Create a message/know your client
Be professional and informative
Send information of value-market trends
Choose words carefully. Short words. Need ideas. read the book-"Words that Work"
Be Brief, Be Visual, Be Credible, Be constant

Do you look like the fee you charge?
Pick your strategies

Food for thought: What if you were such a powerful name in the area, people were afraid not to use you as their realtor!

All this in 1 1/2 hours.

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